Pro-vaccination Communities

The pro-vaccination movement and its subcommunities are linked by the need to find a solution to the pandemic. Most accounts in these communities (people, media, and organizations) are worried about the anti-vaccination movement and clearly support government communications about the vaccination program.

 

This movement has no leader, with no authority or civil organization taking charge in the conversation. This represents a big opportunity to help society tackle this health challenge and ensure that highest possible number of people can understand the important role vaccination plays in solving this (and any) pandemic as soon as possible.

Related communities

Following is an analysis of the pro-vaccination subcommunities, taking into consideration each one’s influencers and the organic movement (in terms of topics and tone) within them; many people have organically moved from neutral positions to join the pro-vaccination movement.
Scientists and Specialized Journalists
At-risk and Disabled Community
Activist and Humor-based Community
Political Authorities

Scientists and Specialized Journalists

0
People
0
Tweets

This community is made up of people with a scientific perspective who seek to clarify uncertainties by publishing and sharing specialized content. Some specialized journalists from mass media have a good reach in this community, as this audience is looking for pragmatic, less-politicized viewpoints.

One interesting element is how this group is “blocking” people from other communities by using certain scientific terms or directly criticizing the uninformed. In the last part of 2020, they criticized Trump’s failures, as well as other poorly documented ideas about the side effects or false risks of vaccination.

Power Profiles

This community is led by scientists and journalists, some of which do not have good ways to connect with people from other communities.

The main voices in this community are:

  • Dr. Megan Ranney
  • Physicial, scientist, author, and editor Eric Topol
  • Pfizer board member Dr. Scott Gottlieb
Megan Ranney
@meganranney
Eric Topol
@Eric Topol
Scott Gottlieb
@ScottGottliebMD
zeynep tufekci
@zeynep
Bob_Wachter
@Bob_Wachter

Hashtags

People in this community are not very creativity or experienced in terms of hashtag creation and usage. Most hashtags are generic, such as those referring to vaccines and COVID-19. There are some important hashtags, such as #VaccinesSaveLives and #ThisIsOurShot, but they do not generally use this tool.

Keywords

Keywords are the most used words within a conversation or community. They help clarify the main conversation topics, identify writing style, and provide other valuable insights.
The most important keywords in this community refer to vaccine brands, risks, and general terms, such as “COVID” or “vaccine.”

Geographic Distribution

As expected, most people in this community are from California, New York, Massachusets, and Washington, D.C. This clearly matches the geographic distribution of scientists due to the universities and research centers located in these areas.

Region People Tweets Reach Reach percentages
California 4,368 18,092 62,996,293 26.66%
New York 2,851 11,372 60,581,414 25.64%
Washington D.C. 1,437 7,888 49,732,187 21.05%
Massachusetts 1,263 4,532 18,998,709 8.04%
Texas 1,215 3,520 6,681,806 2.83%
Illinois 955 3,065 9,299,388 3.94%

Profession and Gender Distribution

This community has more men than women. Most people in it are professors, researchers, students, journalists, and executives.

Professions Gender Count Percentages Reach
Journalist (Reporter) Female 1,326 19.96% 7,867,622
Journalist (Reporter) Male 559 8.42% 4,316,948
Teacher (Professor) Female 1,144 17.22% 9,693,523
Teacher (Professor) Male 647 9.74% 4,593,949
Journalist (Editor) Male 945 14.23% 13,461,095
Journalist (Editor) Female 360 5.42% 1,837,827
Physician Male 583 8.78% 5,386,387
Physician Female 283 4.26% 578,002
Student Female 374 5.63% 227,631
Student Male 361 5.43% 195,145

Conversation Sentiment

The tone of conversation in this community is neutral-negative, because the main conversations within it are about defending vaccination programs from a scientific point of view. This often involves criticizing uninformed positions and poor communications from authorities.

At-risk and Disabled Community

0
People
0
Tweets

This community is made up of people with disabilities and high-risk conditions, such as homelessness, chronic degenerative diseases, or motor/cognitive disabilities. Their main concerns regarding the vaccine center on access for them, side effects they could have, and access to support for those who experience adverse reactions.

This community supports vaccination for COVID-19 and invites people to get vaccinated despite their uncertainties or misinformation. As they say in various publications, “The greatest risk lies in those who do not get vaccinated and do not take proper measures to protect their health. They put all those in vulnerable conditions and the population in general at risk.”

Power Profiles

This community is very diverse, made up of people who have disabilities or who are considered high risk due to either illness or social conditions. Its main voices are:

  • Ashley Reese, a woman of color who writes for feminist website Jezebel.
  • Kayle Hill, a 24-year-old writer, public speaker, organizer, and disability justice advocate with a motor disability.
  • Alice Wong, editor of the book “Disability Visibility: First-Person Stories from the Twenty-First Century.”
  • Rian Watt, a former homeless man who expresses opinions about the homeless population’s difficult circumstances and vulnerability to COVID-19.
Rian Watt
@rianwatt
Quinn
@hartsandhelbig
Alice Wong
@SFdirewolf
Kayle Hill
@kaylejh
Ashley Reese
@offbeatorbit

Hashtags

The hashtags in this community clearly reflect its particular concerns, with topics such as #CripTheVote, a hashtag associated with a nonpartisan online movement seeking to engage disabled people on policies and practices important to their community. Other important hashtags are #HighRiskCA, which discusses equal access for all Californians to COVID-19 vaccines, and #NoBodyIsDisposable, used to discuss how people who are at high risk for COVID-19 should have priority access to the vaccine if they want it.

Keywords

As sthe most commonly used words in conversations (including both in retweets and original posts), keywords reflect the community’s concerns. Keywords include “risk,” “vaccine,” “COVID,” “people,” “disabled,” and “fear.”

Geographic Distribution

This community is largely concentrated in California and New York, with almost 50% of interactions within the community taking place in these states.

Region People Tweets Reach Percentages
California 3,169 9,715 24,640,129 29.88%
New York 1,876 4,016 14,476,076 17.55%
Texas 960 2,188 2,409,779 2.92%
Florida 527 1,274 1,646,311 2.00%
Arizona 227 736 390,582 0.47%
New Mexico 53 111 88,272 0.11%
Totals 6,812 18,040 43,651,149 52.93%

Profession and Gender Distribution

Journalists, students, lawyers, professors, and politicians are the professional backgrounds that stand out most within this community.

Professions Gender People Percentages Reach
Journalist (Editor) Female 795 12.31% 9,584,609
Journalist (Editor) Male 93 1.44% 201,271
Artist Female 267 4.13% 205,917
Artist Male 135 2.09% 105,589
Student Female 282 4.37% 388,252
Student Male 217 3.36% 162,726
Lawyer Female 144 2.23% 448,330
Lawyer Male 115 1.78% 1,510,638
Teacher Female 151 2.34% 140,393
Teacher Male 83 1.29% 118,531
Politician (Mayor) Female 10 0.16% 66,194
Politician (Mayor) Male 5 0.08% 9,514
Totals 2,297 35.56% 12,941,964

Conversation Sentiment

The sentiment demonstrated in this community’s conversation is extremely negative, mainly due to criticisms of the few policies targeting people with disabilities and to the profiles sharing uncertainties or fake information about vaccination. The intention with these conversations is to demystify the vaccine and convince people to get vaccinated.

Activist and Humor-based Community

0
People
0
Tweets

This community supports vaccination for COVID-19 and invites people to get vaccinated despite their uncertainties or misinformation. It does so from a sarcastic (sometimes rude) stance, but always with the intention of emphasizing that there are more risks in not getting vaccinated and not following sanitary measures than there are in doing so.

Power Profiles

This community is made up of communicators and alternative characters, auch as:

  • Music composer Jesse Case.
  • Molecular Biologist Chesi
  • Kiku, a former CBRN in charge of reducing threats from nuclear weapons and a current medical worker.
  • Post-culture Review, an Oregon-based social criticism publication.
Jesse Case
@jessecase
Chise
@sailorrooscout
Kiku
@KikuOtter
PostCultRev
@PostCultRev
אִילָן
@qjusttheletter

Hashtags

This community embraces its right to express itself freely and directly, but takes a highly critical tone and emphasizes social responsibility. It uses hashtags from other communities such as the well-known #NoBodyIsDisposable or #ISayWhatISay.

Keywords

Among this community’s most-used terms are those that invite reflection on social responsibility, encouraging people to wear masks, social distance, and get vaccinated.

Geographic Distribution

California and New York account for much of this community's activity, with a total reach of almost 34% between them.

Region People Tweets Reach Reach percentages
California 2,842 4,272 5,385,188 20.35%
Texas 1,475 2,097 1,283,431 4.85%
New York 1,232 1,846 1,762,779 6.66%
Florida 742 1,119 3,536,967 13.36%
Arizona 295 428 163,215 0.62%
New Mexico 41 63 17,793 0.07%
Totals 6,627 9,825 12,149,373 45.90%
Profession Gender People Percentages Reach
Artist Male 195 7.15% 85,842
Artist Female 176 6.46% 111,100
Student Female 103 3.78% 42,136
Student Male 68 2.49% 13,800
Actor Male 61 2.24% 62,133
Actor Female 38 1.39% 41,445
Journalist (Editor) Female 58 2.13% 92,153
Journalist (Editor) Male 43 1.58% 137,671
Teacher Female 77 2.83% 53,152
Teacher Male 20 0.73% 4,199
Politician (Mayor) Female 1 0.04% 0
Politician (Mayor) Male 1 0.04% 658
Totals 841 30.85% 644,289

Profession and Gender Distribution

Most people in this community are artists, students, or journalists. It is also very equal, with just 3% more men than women.

Conversation Sentiment

This conversation’s sentiment is broadly fair as well, with an overall neutral position. However, it also contains highly negative by criticism toward people who share uncertainties or fake information about vaccination, though it does so with the goal of demystifying the vaccine and convincing people to get vaccinated.

Political Authorities

0
People
0
Tweets

This community is made up of political authorities who encourage the population to be aware of the benefits of getting vaccinated (not only for them personally, but for their relatives and the population in general). There are also mixed opinions, with criticisms for politicians who, after not supporting vaccination for a long time, are the first to be vaccinated.

Power Profiles

This community contains many messages of optimism and empowerment from its top voices, such as:

  • U.S. Vice President Kamala Harris, who says, “Getting the COVID-19 vaccine will save your life. I have absolute confidence in our scientists and look forward to getting my second shot.”
  • CBS Evening News journalist Dan Rather, who shares, “I am scheduled for my second shot of the vaccine tomorrow. Tonight I will head to bed full of awe, wonder, and appreciation for science and all who dedicate their lives to exploring the mysteries of life and the universe. You inspire.”
  • U.S. President Joe Biden, who reports progress concerning vaccines. “After a rigorous scientific review process, the FDA issued an emergency use authorization for a third safe and effective COVID-19 vaccine. It’s exciting news for all Americans, and an encouraging development in our efforts to bring an end to the crisis.”
Joe Biden
@JoeBiden
POTUS
@potus
Dan Rather
@DanRather
Eric Feigl-Ding
@DrEricDing
Jeremy Faust
@jeremyfaust

Hashtags

This community’s hashtags show a broad focus on prevention and vaccination, with #staysafe, #wearamask, #vaccinesnow, #covidvaccine, and similar hashtags being the most-used.

Keywords

They most common keywords reflect the population’s topics of interest, such as “risk,” “people,” “side effects,” “emergency,” “vaccine,” and “Pfizer.”

Geographic Distribution

Region People Tweets Reach Reach percentages
California 9,113 28,997 73,328,327 13.66%
New York 4,999 15,692 121,822,785 22.70%
Texas 4,286 13,381 25,141,358 4.69%
Florida 3,833 12,747 28,841,325 5.37%
District of Columbia 2,124 7,135 71,933,087 13.40%
Arizona 1,376 4,948 6,795,205 1.27%
New Mexico 241 866 1,256,131 0.23%
Totals 25,972 83,766 329,118,218 61.33%

Most of the community is located in California, New York, and Washington D.C., which account for almost 50% of publication reach. Texas, Florida, Arizona, and New Mexico show a participation of 40%, with the rest having a very limited scope (just over 11%).

Profession and Gender Distribution

Professions Gender Count Percentages Reach
Teacher Female 1,630 7.40% 2,423,657
Nurse Female 1,022 4.64% 1,276,088
Artist Female 840 3.81% 2,003,474
Teacher (Educator) Female 577 2.62% 906,025
Teacher Male 464 2.11% 931,797
Journalist (Reporter) Female 456 2.07% 4,087,144
Journalist (Reporter) Male 441 2.00% 4,869,281
Lawyer Male 284 1.29% 486,170
Lawyer Female 279 1.27% 482,482
Student Female 264 1.20% 160,573
Totals 6,257 28.41% 17,626,691

Women make up much of this conversation, with almost 60% of publications coming from them. Teachers, nurses, artists, reporters, and students are the most common professions.

Conversation Sentiment

This community’s sentiment is distributed almost evenly between negative and neutral, with 11% being positive. This is likely due to the publications made by politicians and the actions being carried out, which sometimes run contrary to public discourse.

Return to home
Return to home
Return to home